Design system

The challenge

Guiker is a real estate startup based in Montreal. Their aim is to connect tenants and landlords.

They contacted me help them bring their brand and visual design to new level.

I worked with the product team over the course of 5 weeks. I created a new look and feel for the brand, a comprehensive components library made in Figma and a visual design style guide.

What I did:
Branding, design of product pages, design system, design guidelines

Brand personality and moodboards

One of the aims of the project was creating a new look and feel for the Guiker brand. We started defining the brand personality keywords, based on which I created moodboards to quickly get feedback from the team.

Marketing website

To define the new look and feel of the website, I started designing the Homepage and the Services page. I iterated a few design directions and eventually we landed on a simple but professional style.

App design

I redesigned the main screens and flows of the product, in order to extrapolate the components and test the new design system in progress.

Building the components

I built the components using the atomic design methodology and aligning everything to the 8pt grid.


To add more joy and wit to the app, we introduced illustrations in key pages, empty states and modals.

Visual design guidelines

Developers handout