Defining a new look and feel
One of the aims of the project was creating a new look and feel for the Guiker brand. We started defining the brand personality keywords, based on which I created moodboards to quickly get feedback from the team.
A brand refresh
Designing in context
To define the new look and feel of the website, I started designing the Homepage and the Services page. I iterated a few design directions and eventually we landed on a simple but professional style.
I redesigned the main screens and flows of the product, in order to extrapolate the components and test the new design system in progress.
I built the components using the atomic design methodology and aligning everything to the 8pt grid.
A touch of personality
To add more joy and wit to the app, we introduced illustrations in key pages, empty states and modals.
A brand book for scalability
Handing over to the devs
I delivered a comprehensive library of responsive components that the product team can use to quickly design new features or iterate on current ones. I also crafted a visual design style guide that explains the use of typography, colours, illustrations in both product and marketing website.